THE NORTH FACE, ARC'TERYX, MOUNTAIN HARDWEAR, PATAGONIA

Four brands were : THE NORTH FACE, ARC'TERYX, MOUNTAIN HARDWEAR, PATAGONIA. TNE NORTH FACE enter the earliest , a proxy is Korea. TNF Group, part of the U.S. VF , VF Group is the world's largest apparel groups, with annual sales of over 50 billion U.S. dollars , a lot of people have not heard of VF, its many brands, we are more familiar , such as : LEE, NAUTICA, JANSPORT etc. etc. , is said to Jackie Chan is one of the owners of Hong Kong VF , tsunami in Southeast Asia that year Jackie Chan donated a lot of TNF things. TNF was proliferation of fake , was first foreigners to buy , once known as Beijing Xiushui "MOST POPULAR BRAND". Promotional costs to be saved , and have not seen any advertising , has been firmly in the country did NO.1. Long-standing debate on TNF , most commonly used to suppress TNF than the ARC'TERYX, MHW and COLUMBIA it. ARC'TERYX called outdoor Rolls Royce, to clothing and backpacks known, a lot of people have not seen the brand things, recommended we look at Snow Wolf 's Jackets, from style to color simply can be the real thing, but the quality is definitely heaven it. ARC'TERYX extremely sophisticated workmanship to detail is known, even in the sewing technology , there are many innovations . MHW who had been said to be erroneous reports of several former technical staff dissatisfaction of TNF TNF jerry angrily leaving founded MHW, in fact, it has four founders , three of which come from SIERRA DESIGNS, this trio there was a once in TNF who worked through the "VP of Sales and Marketing", this information can be found on the website at MHW , MHW clothing , tents , sleeping bags, famous, last year, the company launched a brewing for a long backpack also acclaimed. TNF inception based on technical innovation , excellent quality known . But , after all, very few people need to go to extreme environments , coupled with expensive, specialized equipment , after all, limited demand from the business point of view in order to have a big development must go the public route , so TNF launched a fly series (FLIGHT SERIESTM), the series in the added functionality based on the fashion element , the price is more professional than SUMMIT SERIESTM low, so welcome. Now the domestic exposure to mostly fly series, consumers are mostly white-collar successful people, even a lot of people are buying are just directed style, brand, needs to function in the second it. Many "outdoor specialty" who often take to fly family and ARC'TERYX, MHW to more than, unconscionability , in fact, never give up TNF professional quality . TNF is the earliest and Gore co- brands, and is still the most important Gore one of the partners . TNF production SIERRA PARKA products first in the 1970s , is still production and sales , by the love of climbers , including one -piece jacket priced $ 999 , I see the most expensive outdoor clothing . TNF full sense of the weather MOUNTAIN JACKET series product is preferred by many explorers queue for the product , it can be said of TNF SUMMIT SERIESTM not inferior to any one of the top outdoor brand products . ARC'TERYX, MOUNTAIN HARDWEAR consistently adhere to professional , which I sincerely admire , but also largely restricted its development , it would be the acquisition of the former was Solomon , who was one of the reasons COLUMBIA acquired it.

Speaking COLUMBIA, many people will think of iron-fisted mother 's image, its brand is famous in the United States , sales in the United States COLUMBIA top of this and it's brand positioning , and if said TNF Fly series is based on the functional and with fashion , COLUMBIA is in fashion on the basis of both functions , the majority of its products are developed using its own functional fabrics , recently there are some uses GORE-TEX fabric products come out, I've seen some of the domestic use GOER-TEX shoes. On the sales Jeanswest jeans to Biliweisi much more , but you can say Levi as Jeanswest do ? The same Japanese car sales in the first world , but people mention to first think of luxury cars Mercedes Benz or BMW . We can only say COLUMBIA more civilians . To compensate for professional degree COLUMBIA successive acquisition of MHW, MONTRAIL ( with shoes known ) . TNF even in foreign countries is not everyone can afford , but also the majority of high-income consumer group , several hundred dollars for the American people is not a small expense. And on the international influence of TNF in addition to other regions outside of North America reputation , especially in the demanding European market also has a considerable market share. TNF also has a feature that it is the most complete and comprehensive category brand , but rare is the field in which can be outstanding , clothing, shoes , tents , sleeping bags are award-winning , its classic VE25 is still recognized the world's best alpine accounts , authoritative outdoor magazine BACKPACKER latest 2006 EDITORS'CHOICE TNF another costume ( or fly series ) , sleeping bags award.

Again Table 1 Table PATAGONIA, strange degree of the brand should be the highest , it is no wonder that the brand in Asia , only Japan , Hong Kong, Korea, on sale in Europe is not much, it is really famous in North America . Its founder TVON CHOUINARD is a legendary adventurer and environmentalist. His career began in drove four sell handmade hiking equipment . In 1974, he created the PATAGONIA company in California , specializing in the production and marketing of high -quality outdoor sports apparel . Known for fashion products , is said to be the first one into the office of outdoor brands , even the U.S. president wearing . TVON CHOUINARD values ​​in the company's policies are reflected . 1% of the company 's annual sales to be used for environmental protection . 1996 companies with 100% biological cotton to produce its cotton products . The Division also the first to provide day care for the children of workers of the company. Also, employees can also be a year with full pay for the non-profit organization working month. If the company 's development and his values ​​conflict , he would rather sacrifice the opportunity to develop , in fact, he did take the initiative to make the company's development slowed down .

Four brands in my personal favorite MHW, it features a standard too , appreciate PATAGONIA philosophy.

Asians generally Worship , mainly in the United States on the worship , especially Japan staggering. This is also the North American high-profile brand in Asia one of the reasons , Korean preference for TNF to cause exaggerated proportions, the production of TNF trademarks are greatly . Also have to admire the beauty of marketing is the old , in fact, on the technical , professional level brand in Europe than in North America is not the difference , in some places even better, on the history of European brands have just brought out a hundred years , while the other hand the United States some brands only established in the 1990s and now also world-renowned ! Today, the country can see also a lot of European brands such as VAUDE, DEUTER, ASOLO, GARMONT, PETZEL, SCARPA, LOWA , and so a lot of them VAUDE is a comprehensive brand, its products have various series superior to make , last year, six products received the European award, there is a German brand is also famous JACK WOLF SKIN, a few years ago with its domestic backpacks , tents, the brand currently no formal agency , should all be false, if you often see Bundesliga , and occasionally can be seen on the sidelines advertising big wolf claws are very conspicuous.

There will be more outdoor brands pour into China , reported two days ago to see the famous yellow waterproof hiking shoes TIMBERLAND Responding to competitors more than 2 times per year in China 's growth is also preparing to open 70 stores in five years . Now many fields are filled with the EU Code of phenomena , outdoor no exception, many people are top brand name of a certain country under the banner of Mongolia thing , in fact, very simple to identify the authenticity , go online to Soso on what is clear.

Outdoor market in developed countries is already quite mature, from their experience, their highest market share mostly local brands , few can do NIKE, ADIDAS so anywhere across the globe , even if the face of NIKE, ADIDAS so strong , Li Ning the domestic market share to 50 percent ranked first. With the rapid development of the market , if you can not solve the localization , sale, supply , etc. will be faced with many problems. Not Teo America , just look at our neighboring Japan , MONTBELL has a 70% market share in South Korea topped Cologne clothing , footwear TREKSTA more than 50 % market share ranked first , China's Taiwan region is also dominated by Europe are satisfied even Indonesia is dominated by domestic brands . China is currently the best development should be considered OZARK, Pathfinder up . Pathfinder reputation among consumers a lot worse than OZARK , and its product positioning on early , until now there are a lot of fishing gear shop selling Pathfinder leisure chairs, although it is also known as high-end positioning , but by the high to low and easy , and vice versa is much more difficult . The probe was also criticized is its R & D, design capability, first saw it shoes , people endure Jun forever, and look just like a super parody ! The market to see the classic style of products can be found on the probe . This is beyond the level of imitation . Determined for the domestic market leader for Pathfinder , if no original design omnipresent advertising alone but it can also be difficult initially to new heights . In fact, exploration now have a good foundation, said Pathfinder in Qingdao, a mall last year sold 5 million ! Staggering ! After all, is a local brand , support yourself !

OZARK should be one of the earliest outdoor brands , this year is 10 years or more. Often accused took a foreign name , estimates and prevailing market conditions , culture related OZARK can not imagine 10 years ago the situation was just intervene in the market should be very bleak right ? ! I really admire the courage and strength of their boss . OZARK really great development in recent years is also a thing. Its product positioning in the high-end , while sponsoring a series of high-end adventure activities to establish the image , although the product design and international top brands there is not a small gap , but that is original. Since this is the international foundry OZARK company started , so the production process has not lost on those international brand. As long as the current path by walking , combined with generous promotional inputs ( 2008 Olympic torch Everest unprecedented wonder if its sponsor ), OZARK prospects are most promising. All the way !